What if you could work one less day each week—while boosting productivity, performance, and engagement?
More than 200 UK companies have already made the shift to a four-day workweek, often reporting higher productivity, improved focus, and reduced burnout.
At first, this may seem implausible – workloads are growing, and most teams are already drowning in emails, back-to-back meetings, and an ‘always-on’ culture.
So how can businesses reduce hours without compromising results?
After 15 years of helping organisations apply neuroscience to transform workplace productivity, I’ve learned exactly how to make it work.
Below are the three steps to to work smarter, by applying what we know about the brain.
Step 1: Master Prioritisation
Clarify Goals
The foundation is a shift from reactive to self-directed work. This starts with absolute clarity on strategic objectives. Most businesses chase too many priorities. Instead: no more than five annual goals per person, and three specific objectives each quarter.
Action:
- Identify 3 priority goals or projects each quarter
- Turn each into 5 Main Moves or 1-3 Key Habits
- Calendarise every Main Move and Habit
Apply the 80/20 Rule
Day-to-day prioritisation depends on focusing on value creation, not urgency. Train teams to ask constantly: Which 20% of our efforts will deliver 80% of our results? Busyness overshadows what truly matters because high-value work is rarely urgent and rarely demanded by others.
Action:
- Complete an 80/20 analysis to identify Most Valuable Tasks (MVTs)
- Block MVTs in calendars as recurring events and protect this time fiercely
Step 2: Transform Productivity
Manage Mental Energy
Don’t manage time – manage energy. Mental energy peaks in the morning when cortisol and norepinephrine levels are naturally higher. Your brain needs regular breaks to sustain energy, motivation, and productivity throughout the day.
Action:
- Protect the first 60 minutes each day for non-reactive, high-value work
- Take a 10-minute break every 60–90 minutes
- Schedule demanding work during peak energy hours
Eliminate Distractions
Attention is your greatest asset, yet the average employee receives 100+ emails daily across 6+ digital inboxes, loses 28% of productive time to distractions, and checks their phone 50+ times per day. This creates attentional fragmentation that destroys focus and cognitive performance.
Action:
- Audit digital communication practices and define how urgent matters will be communicated
- Disable all non-essential notifications
- Work in protected 60-90 minute blocks of single-task focus with notifications off
- Batch-process inboxes at designated times
- Charge phones outside the bedroom and eliminate multi-screen habits
Step 3: Sustain High Performance
Prioritise Brain Fitness
A 20-minute morning walk can boost daily productivity by over 20%. Sleep is non-negotiable – cognitive performance collapses below 7 hours.
Action:
- Exercise for 20 minutes each morning
- Eat a brain-friendly diet and stay hydrated
- Sleep 7-9 hours every night
Build Resilience
Disruption is inevitable. Teams need systematic skills to manage stress, sustain performance under pressure, regulate emotions, and maintain control through uncertainty.
Action:
- Focus on what’s within your control
- Learn physiological regulation through relaxation and breathwork
- Prioritise psychological recovery time
- Use cognitive reframing to meet challenges at your best
- Practice meditation and mindfulness regularly
Proof That It Works
At Bloomsbury Publishing, leaders wanted to shorten the work week without compromising performance. We delivered workshops on the three steps above, giving teams a scientific approach to upgrade how they worked.
As a result, 93% of employees felt better equipped to manage their workload, and 90% reported reduced stress –all while maintaining or exceeding performance levels.
”These sessions have provided a seismic mindset shift for me, and I can’t imagine ever being the same
Manager, Bloomsbury Publishing
The Key to Success
A shorter work week isn’t merely about cramming tasks into fewer hours; it’s about unlocking the deeper purpose behind our work and recalibrating our relationship with it.
Success hinges on both a system and a mindset. Leaders must align the entire organisation on high-impact priorities, cultivate an environment of deep focus, and establish a culture that actively promotes well-being and resilience. When done well, the benefits ripple across performance, productivity, innovation, and engagement.




